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Build Campaigns Faster with OTMM—Inside Salesforce Marketing Cloud

Drag, drop, and customize approved assets in Content Builder—no exports, no imports.

Acheron's Marketing Cloud Connector brings OTMM into Content Builder as native content blocks. Browse your DAM, edit in-place, and drop assets into emails or social templates—while preserving metadata, rights, and version history.

The Challenge

Marketing teams waste valuable time switching between systems, manually importing assets, and struggling with version control—leading to brand inconsistencies and delayed campaigns.

Fragmented Campaign Assembly

Marketers bounce between OTMM, local drives, and Marketing Cloud to source and prep images/videos.

Inconsistent Branding

Outdated logos or unapproved versions slip through when assets are manually imported.

Lengthy Prep Work

Cropping, resizing, and re-rendering outside the system adds hours to campaign build.

Our Solution

Acheron's Marketing Cloud Connector brings OTMM into Content Builder as native content blocks. Browse your DAM, edit in-place, and drop assets into emails or social templates—while preserving metadata, rights, and version history.

Seamlessly integrate your entire digital asset library directly into your campaign workflows, ensuring brand consistency and accelerating time-to-market.

Key Features & Capabilities

Native OTMM Blocks

Drag 'OTMM Asset' blocks into any Content Builder layout.

Business Outcome: Zero-friction asset reuse; no exports required.

In-Modal DAM Browse & Search

Launch a modal to navigate OTMM folders or search by metadata—without leaving Marketing Cloud.

Business Outcome: Instant access to approved assets.

Advanced Crop & Edit

Crop, flip, and resize images in-place via an embedded mini-editor.

Business Outcome: Tailor assets to layouts without local copies.

Adaptive Media Delivery

Reference assets via OTMM's CDN URLs for true single-source truth—no duplicate streaming copies.

Business Outcome: Always serve the current version to subscribers.

How It Works

1

Open Content Builder

In Marketing Cloud, start or edit your campaign template.

2

Insert OTMM Block

Drag the 'Asset' block; the OTMM browse/search modal appears.

3

Select & Edit

Choose your file, crop or adjust in-place, then confirm.

4

Finalize & Send

Assets link back to OTMM for asset-level analytics and rights tracking.

Customer Use Case

Global Agriculture Conglomerate

A Fortune-scale agriculture leader operating in 125+ countries eliminated disconnected sources of images and videos. Marketers now build email and social campaigns with a single source of approved rich media—improving brand consistency and slashing prep time by 60%.

60%

Reduction in prep time

125+

Countries served

100%

Brand consistency

Benefits & ROI

Faster Campaign Build

Templates go from brief to send 2× quicker.

Brand Integrity

Metadata-driven asset selection ensures only approved content is used.

Reduced Errors

No orphaned imports or storage limits in Salesforce.

Performance Visibility

Track asset usage and engagement directly in OTMM and MC reports.

Who It's For

Marketing Teams

Craving efficiency and consistency in campaign execution.

Creative Departments

Needing seamless in-layout edits without leaving the platform.

Compliance & Brand Stewards

Enforcing corporate and regulatory standards across all campaigns.

IT & DevOps

Managing a single, governed asset repository with full traceability.

Unlock Your Enterprise's Full Potential Today

Ready to streamline your operations, accelerate innovation, and achieve unparalleled efficiency? Partner with Acheron.