Product Marketing Executive

Experience

2-5 years

No. of Openings

1

Job Summary:

  • We are looking for a Product Marketing Executive to manage end to end marketing activities mainly focussing on USA & EUROPE markets. Responsible for communicating the value of Acheron’s products and services to the Market and to create accessibility through digital platforms that translate to leads for Sales.

Roles & Responsibilities:

  • Understanding the product offerings of Acheron in detail.
  • Translate Acheron product feature sets into business value for the end-user.
  • Craft compelling messages across different marketing channels.
  • To market Acheron as a go-to partner for solutions that enable digital transformation.
  • To highlight Acheron’s expertise through demonstrated successes with existing customers.
  • Responsible and own complete Marketing life cycle starting from lead generation to making the final sale.
  • Define a region-specific marketing plan that supports the regional sales strategy.
  • Strategize, build and execute integrated field campaigns that involve email marketing and other channels as you see fit.
  • Responsible for planning, Forecasting, implementation and lead execution of overall go-to-market strategy involving business growth accountability, customers and channel partner engagement, marketing and demand generation plans.
  • Responsible for planning, Forecasting, implementation and lead execution of overall go-to-market strategy involving business growth accountability, customers and channel partner engagement, marketing and demand generation plans.
  • Organizing events and product exhibitions. Participate in industry forums, client discussions, and conferences as a representative of the organization.
  • Working internally with sales management team to ensure proper quality and quantity of demonstrations.
  • Report daily basis on the status of field marketing activities.
  • Maintain a knowledge repository of clients, referrals, prospects and presentations.

Required Skills:

  • BBA/MBA(Marketing)/B.Tech(IT/CSE) with 2 to 5 years of experience in Software Product Marketing.
  • Knowledge in Sales process is an added advantage.
  • Highly organized and proficient at managing multiple assignments at the same time.
  • Must have ability to use Project Management, MS Word, Excel tools and PPT.
  • Strong interpersonal and communication skills on both verbal and written.
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